American tennis player Coco Gauff co-stars with NFL star Trevor Lawrence in American Eagle's autumn 2024 campaign.

A spokesperson for the brand commented 'We've been doing some deep research on Gen Z and Millennials and understanding what our brand means to them. Coco Gauff, already a tennis icon, is someone who exemplifies that entrepreneurial hustle of Gen Z, with her business interests, with her community impact and her sense of style as well'.